The rise of fast fashion has led to a massive increase in clothing production and consumption. Brands often produce inexpensive and trendy items quickly, contributing to a culture of disposable clothing.
The average consumer tends to buy more clothing than ever before. Increased purchasing frequency, driven by fast fashion trends, leads to higher rates of clothing disposal.
Many people discard clothing items after only a few wears due to changing fashion trends or low-quality materials. This disposable mentality contributes to the accumulation of textile waste.
The Lookbook’s mission is to provide fashion inspiration and to help brands create sustainable products that people truly want.
Our goal is to create a community that cares about the environmental impact of fashion as much as the latest trends.
By sharing your "looks" and providing feedback on the items you wear, youre helping us guide brands in creating more of what makes sense.
Thank you for joining us on this exciting journey. We cant wait to see your looks and hear your thoughts!